Summary:

Add functionality within the Account Intelligence platform to calculate the average uplift score associated with each channel interaction. This would allow go-to-market teams to better understand the relative impact of various engagement channels on account scores and plan future interactions more effectively.

Value:

By quantifying the typical uplift each channel contributes, users can prioritize high-impact interactions, improve resource allocation, and enhance overall planning and forecasting accuracy in account-based strategies.

Example Use Case:

A marketer could use this feature to compare the effectiveness of a webinar versus a content download in moving an account toward qualified status, enabling more strategic campaign planning.